![]() ![]() Once companies claim their Yelp business page, they can post special offers, check-in deals, or another call to action. When viewing a company’s Yelp business profile, customers will be able to see reviews, tips, and offers as well as business information such as hours, location, and other designations (such as “good for kids” or “free Wi-Fi”). They’re looking at a lot of places to find the best one to patronize right now. Both desktop and mobile versions of Yelp receive an impressive amount of traffic (75 million and 86 million unique monthly visitors, respectively), but mobile users view 10 times more pages than desktop users. Who Uses Yelpįor many people, Yelp is helpful when they are already nearing their destination and need to make a final decision. ![]() Even if the person doesn’t have the Yelp app or isn’t a member of Yelp, they’re still receiving recommendations based on Yelp rankings. When iPhone users use Siri to search for local businesses, the results are powered by Yelp. Customers find local reviews either by searching a location-based phrase (such as “hotels near me”) or by using an app that shows what’s near their location. However, you also should be monitoring locally-based review websites to attract walk-in customers. This is where OTAs like TripAdvisor, Expedia, and come into play. When travelers are planning ahead on where to stay, they’re on websites that allow the user to search, gather feedback, and book in one platform. There’s no denying that TripAdvisor is the most important review website for hotels. Respond to bad Yelp reviews (and good ones, too)īefore we show you how to respond to bad Yelp reviews and help your rating, we want to explain why Yelp matters.Provide as much accurate information about your business as possible.One of the most popular platforms to get local reviews and recommendations is Yelp. While TripAdvisor is definitely an important place to focus on your reputation, there are many other review websites that people on-the-go are looking to for advice. Not sure where to start? Try a search engine query for a product or place name followed by “reviews” to find relevant reviews from all the major platforms.We’ve shared before the best way to respond to negative reviews on TripAdvisor and how this affects the way future guests view you online. People often use OpenTable to make a reservation at a place they already know and like, so reviews slant toward the positive. Tourists use TripAdvisor, so restaurants close to major attractions or offering scenic views might be more highly rated. Different sites skew toward different audiences. That may explain why products purchased from mobile devices get returned more often than those purchased from PCs, according to Pavlou. Focusing in front of a PC means you’re more likely to think through your decision. Plus, when you’re using a mobile device you’re likely multitasking - sitting on the sidelines of a youth soccer game or on the subway commuting home. “When consumers make purchases on mobile devices they rely almost exclusively on the ratings,” Pavlou says. On mobile devices, it’s harder to scroll down and read long, informative reviews. A responsible business that cares about its reputation is more likely to satisfy you,” Lappas says.Īlong with evaluating the reviews, these steps can help you make smart purchasing decisions: “A personalized response is a sign of commitment and vigilance. No responses or generic responses are a bad sign. Read the business’ response to negative comments.And sort for verified buyers if that’s possible. The most recent reviews are the most helpful, especially for restaurants and hotels, where quality can change quickly. They buy TVs, sweatshirts, and steak knives, too. And legit reviewers tend to review a range of products. A single review might not be fake, but it’s not trustworthy enough, Lappas says. Give less weight if a reviewer has only written one review, or only posts reviews in one category. Or, they may complain about the wait time in a restaurant, but that won’t factor in to your 4 p.m. For example, someone might balk at the high price of a pair of sandals, but you found them on sale. Keep in mind that the negative reviews might not matter to you. Instead of reading the first five or 10 reviews the site pops in front of you, read one or two from each star level. Buying a cordless vacuum? Search reviews for “battery life.” Thoughtful search terms will steer you toward the most relevant, useful reviews. Planning a large family dinner? Turn on the “good for groups” and “good for kids” filters. Drill through for the reviews that matter most to you. The right reviews can help you avoid purchasing products you won’t like and dealing with the expense and hassle of returns. “The average person reads about seven reviews before making a decision,” Lappas says.
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